As Disney+ prepares to launch in Latin America, Disney is bringing a range of audience solutions to the global market for the first time. Beginning in Latin America, Disney will offer its first-party data Audience Graph and its data clean room technology. Disney’s new Bridge ID solution will enable advertisers to activate their audiences against Disney’s in a privacy-compliant way.
Treasure Data has introduced Live Connect as an enterprise zero copy option for data activation in the data warehouse. Designed to work with all major data warehouses, Live Connect creates no persistent copy of data and does not rely on ETL. Batch copy still exists as an option too.
No fewer than 47% of media buyers plan to use attention metrics on their buys in 2024, according to a survey of 1,000 decision-makers by DoubleVerify. Two other growing trends: impression volume on made-for-advertising content increased 19% YoY and retail media is expected to hoover up one fifth of global digital ad spend in 2024. AI got a bad report with more than half of those surveyed thinking it detrimentally affected media quality.
A Florida district judge has dismissed a lawsuit brought by tech industry associations challenging a new law designed to restrict minors’ use of social media. The judge said the associations, whose members include Meta, Google, and YouTube, had not shown the law would apply to them. He said they could refile the suit with evidence that it would.