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Disney Broadens Data-Driven Commerce Capabilities

Streaming video companies don’t have the purchase data of an Amazon, so they often collaborate with retail data compilers to help advertisers target and measure results. Disney has hopped on that bandwagon by integrating data from Affinity Solutions, which brings a proprietary audience graph and transactions on some 140 million debit and credit cards.

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Amazon Launches First-Party Data-Based ‘Ad Relevance’ Targeting

June 20, 2024

It’s no news that Amazon captures detailed information about its customers’ browsing, purchasing, and streaming histories.  So it’s not particularly surprising that they’ve just unveiled Ad Relevance, which uses that data to target advertising across tools including Amazon Audiences, Contextual Targeting, and Performance+.  Amazon stresses the obvious fact that this works without relying on third-party cookies or identity solutions, maybe because that’s what ad buyers want to hear.

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