News

Disney Offers Clean Room to Share Audience Data with Advertisers

Data clean rooms let media companies connect their audience data with advertisers’ own information in a privacy-safe way.  The latest clean room operator is Disney Media and Entertainment Distribution, which owns ABC, ESPN, Hulu, eight TV stations, and more.  They’re relying on technology from Habu, InfoSum, and Snowflake.

More News

Next Article

CSG Lauches Xponent Customer Engagement Hub

October 27, 2021

Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.

CDPI Newsletter
Featured Article

Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

CDPI Newsletter