Disney Offers Clean Room to Share Audience Data with Advertisers

Data clean rooms let media companies connect their audience data with advertisers’ own information in a privacy-safe way.  The latest clean room operator is Disney Media and Entertainment Distribution, which owns ABC, ESPN, Hulu, eight TV stations, and more.  They’re relying on technology from Habu, InfoSum, and Snowflake.

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CSG Lauches Xponent Customer Engagement Hub

October 27, 2021

Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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