Data clean rooms let media companies connect their audience data with advertisers’ own information in a privacy-safe way. The latest clean room operator is Disney Media and Entertainment Distribution, which owns ABC, ESPN, Hulu, eight TV stations, and more. They’re relying on technology from Habu, InfoSum, and Snowflake.
Customer engagement vendor CSG also has integration on its mind. They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries. Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.
Global martech spending in 2021 is around $344.8 billion, according to this estimate from Martech Alliance. The figure isn’t a surprise but it’s still impressive. There’s lots more in the report, including a cameo appearance by CDP as the fourth-most commonly planned martech investment in the next 12 months (28% of respondents).
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.