News

Disney Offers Clean Room to Share Audience Data with Advertisers

Data clean rooms let media companies connect their audience data with advertisers’ own information in a privacy-safe way.  The latest clean room operator is Disney Media and Entertainment Distribution, which owns ABC, ESPN, Hulu, eight TV stations, and more.  They’re relying on technology from Habu, InfoSum, and Snowflake.

More News

Next Article

CSG Lauches Xponent Customer Engagement Hub

October 27, 2021

Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.

CDPI Newsletter
Featured Article

IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

CDPI Newsletter