Customer research vendor DISQO has launched a new product to measure the incremental impact of cross-platform ad campaigns on customer behavior. The data is collected from consumers who install apps that report which ads they see, what sites they visit, what ecommerce purchases they make, and what else the do on their desktop, mobile and connected TV devices. Thus, no need for cookies or device IDs.
CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well. This creates an overlap with the identity management systems more traditionally used for customer data. The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.
One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge. Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site. The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.