DMPs Down and CDPs Up: Cardinal Path Report

CDPs aren’t the stars of Cardinal Path’s latest State of Digital Marketing Analytics report, although they do play a supporting role as suspects in the decline of Data Management Platforms, whose adoption fell across the board. The authors relate the DMPs’ fall to growing interest in CDPs, citing this Google Trends chart. I’m skeptical but maybe some people who bought DMPs for the wrong applications are now finding CDPs are a better fit.

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Google Offers Predictive Marketing Models within BigQuery

June 20, 2019

We reported last week that Amazon was sharing its personalization algorithms. Today it’s Google’s turn: they have launched BigQuery ML, which builds machine learning models on data in the BigQuery data store. Users must know SQL but not Python or Java. Google even provided “tutorial-like” templates for customer segmentation, lifetime value prediction, and conversion prediction. So bright…so shiny…

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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