Do Half of B2B Companies Have a CDP?

Just under half (49%) of the B2B marketers responding to this Terminus survey report having a CDP, placing CDP ahead of marketing automation (45%) and not far from CRM (59%).  The figure seems crazy high, so we’ll chalk it up to confusion about what a CDP is.   In fact, 87% say their revenue team still needs more data, so if they do have a CDP, they’re not using it well.