Just under half (49%) of the B2B marketers responding to this Terminus survey report having a CDP, placing CDP ahead of marketing automation (45%) and not far from CRM (59%). The figure seems crazy high, so we’ll chalk it up to confusion about what a CDP is. In fact, 87% say their revenue team still needs more data, so if they do have a CDP, they’re not using it well.
CloudShare, which lets sales reps run remote demonstrations and training exercises, can now push data from CloudShare projects directly into Salesforce. That may seem like small beer, but anything that makes it easier to share data is a win.
This Groove survey of sales leaders also finds that CRM tops their investment priorities at 52%. It doesn’t mention CDP but does put new data sources second at 44%. The main headline is that 46% of revenue teams don’t plan a full return to the office, ever. Raining on that parade: Outfunnel found that companies with a fully remote work structure have the worst sales-marketing alignment and are least confident of reaching their revenue goals.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.