Business intelligence vendor Domo has continued its extension beyond reporting with Campaigns, which can generate real-time event-triggered email marketing messages. Domo says that Campaigns can replace marketing automation for most types of email campaigns. Other marketing applications will follow.
CDP Arm Treasure Data has added features to make it easier for marketers to access the data it assembles, including a new Audience Studio to built segments, run predictive analytics, and activate customer lists. Other new features include policy-based permissions, new integrations including Box and Snowflake, and a European data center.
Sticking with business news, identity management vendor Okta has acquired workflow vendor Azuqua. TechCrunch reported the price at $52.5 million. Azuqua will make it easier for Okta clients to build applications that span systems without requiring employees and customers to log in more than once.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.