Screenverse’s mission is to bring programmatic to the digital out-of-home market where, just as with traditional billboards, much inventory is still sold directly. Although $2.9 billion was spent on DOOH in 2023, only about half a billion was programmatic. A Series A round of $10.5 million will help Screenverse in its mission.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.
Newsletter creation and distribution platform Beehiiv has raised $33 million in its Series B funding round. Unusually, the platform does not take a portion of newsletter subscription revenue but offers paid plans for newsletters with more than 2,500 subscribers. It also allows newsletter owners to monetize via the Beehiiv ad network.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.