Omnichannel marketing platform Dotdigital has acquired influencer, affiliate and referral platform Social Snowball. This will make the voices of influencers and affiliates available as brand advocates to Dotdigital’s commerce customers. The acquisition will also extend Dotdigital’s reach into the Shopify space where Social Snowball is an established player.
CDP Simon Data is launching “composable” AI agents built natively in Snowflake Cortex AI. Not unlike microapps, composable AI agents are designed to perform a specific, discrete marketing-related task, although they can be combined and adapted to achieve more complex goals. They will run entirely in the Snowflake environment, meaning no data movement.
Actress Sarah Silverman and several well-known authors had their AI copyright infringement case against Meta dismissed by a San Francisco federal judge days after Anthropic won a similar case in the same court. However, Judge Chhabria’s decision is not necessarily good news for the AI giants, as he makes crystal clear that plaintiffs brought the wrong arguments while missing the “potentially winning argument — that Meta has copied their works to create a product that will likely flood the market with similar works.” His decision is a blueprint for future... Read More >
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.