Showing some determination of our own, let’s find one more bit of product news. Digital media measurement platform DoubleVerify has launched VideoComplete, which provides brand protection across all video environments, including connected TV. Think of it as one more tile in the CTV mosaic we offered on Monday. Poetic, eh?
The U.S. Thanksgiving holiday has been accompanied by the traditional news famine, so we’re reduced to rumors. At least we have the juicy one that Salesforce is in talks to acquire messaging platform Slack. It would be another move for Salesforce beyond its stronghold in customer-facing systems.
Biometrics and machine learning may be a boon to business – a big threat to kids.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.