DoubleVerify Adds Service to Help Advertisers Avoid MFA Sites

“Made for Advertising” (MFA) sites have emerged as a problem that advertisers didn’t even know they had.  DoubleVerify is on case, offering an extension of its brand safety solution to flag and let advertisers avoid MFA sites.  Citing industry confusion on the topic, DoubleVerify helpfully defines MFA sites as “those whose sole purpose is to deliver advertisements.”