“Made for Advertising” (MFA) sites have emerged as a problem that advertisers didn’t even know they had. DoubleVerify is on case, offering an extension of its brand safety solution to flag and let advertisers avoid MFA sites. Citing industry confusion on the topic, DoubleVerify helpfully defines MFA sites as “those whose sole purpose is to deliver advertisements.”
Pixis is another company with a late stage round: in their case, a $85 million Series C1, bringing total funding to $209 million. Pixis uses AI to develop target audiences, create content, and optimize ad campaigns. Or, as they put, they’re a “codeless AI infrastructure company for marketing”.
TikTok has finally launched its U.S. e-commerce product, TikTok Shop, which will offer live video shopping, shoppable ads, and affiliate programs for creators. This follows months of testing amid concerns that social commerce has struggled in the U.S. even though it’s wildly successful in China and elsewhere.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.