We’ve recently written quite a bit about ad verification in different channels, so I was going to skip news that DoubleVerify and Integral Ad Science are offering ad viewability and fraud protection on Netflix. But the industry was super-excited when Netflix started accepting ads a few months back, so maybe you’ll care about this as well.
Did someone mention HIPAA? Treasure Data just announced they’ve added full HIPAA compliance to all their products. Obviously they’re not the first or only CDP to do this, but maybe you’re keeping score.
Epsilon has launched a new Digital CDP, a SaaS-based product that enables users to launch digital ad campaigns through Epsilon’s PeopleCloud and third-party social media and display ad platforms. The system lets marketers enrich their first-party customer profiles with external information on demographics, lifestyle, transactions, and web browsing behavior.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.