DoubleVerify Buys Meetrics and Partners with Taboola to Improve Ad Safety

We have (mostly) good news about adtech today, Dear Reader. We’ll start with a nice acquisition: brand safety vendor DoubleVerify is expanding in the European market by buying Meetrics, a Berlin-based firm with somewhat similar offerings.  Separately, DoubleVerify announced a partnership with Taboola, which will give Taboola’s advertisers more control over where their ads are placed.