Online marketers must increasingly worry about their ads appearing near objectionable content. The industry is trying to help: DoubleVerify now lets customers using Brand Safety and Suitability measurement request detailed URL-level reporting on their open web advertising campaigns. This follows a similar move by Amazon. DoubleVerify is also launching content-level controls on Meta’s Facebook and Instagram feeds.
Pega GenAI Blueprint can build journey maps and workflows from natural language prompts. Pega has now launched a Blueprint specifically to support the rapid design of customer engagement programs. Blueprints can be imported into Pega Decision Hub’s 1:1 Operations Manager for execution.
Snap is also seeking to enhance brand safety by offering a Brand Suitability Suite for advertisers on Snapchat. This is aimed at giving advertisers more control when it comes to “content adjacency.” They will have the choice of Full, Standard and Limited Tiers for their campaigns, where Limited excludes adjacency to even mildly sensitive content.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.