How can you not love a product named SlopStopper? You can now buy one from brand safety platform DoubleVerify, who just launched it as a tool to help advertisers avoid AI slop and measure media quality. They also added Agent ID Measurement, which measures ad engagement with chatbots.
Roku has announced the Roku Ads API, which allows users to create integrations between Roku Ads Manager and other software such as CDPs and CRMs. This means developers can see Roku’s CTV data alongside data from other channels. Campaign and creative management capabilities are expected in the coming months.
All customer data platforms merge data from multiple systems into persistent customer profiles, but not all update those profiles in real time. Amperity’s new Real-Time Profiles capability does exactly that.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.