Digital advertising analytics platform DoubleVerify is launching DV Authentic Attention for social, adding to its existing capabilities for the web and CTV. As with the other channels, attention metrics for social will include viewable time and screen share, plus eyes-on-screen ad signals from Lumen Research. It’s kicking off on Snapchat, with other platforms expecting to be added later this year.
But just wait a moment, because start-up Bright Data is delivering a set of AI search and discovery tools to give LLMs and AI agents frictionless access to the open web. One of these new tools, Browser.ai, is billed as an “unblockable” AI-native browser that defies detection by mimicking human users. Place your bets now.
AI-powered marketing and PR agency Imperium AI is delivering a copilot suite that will support marketing and PR as well as social media and content marketing. Capabilities include creation, optimization and distribution of press releases, automatic creation of blog posts and a fully automated social media presence with differentiation across platforms. In addition to attracting early users, Imperium is offering white label partnerships to other agencies.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.