Media effectiveness platform DoubleVerify has launched DV Attention for Publishers. With advertisers increasingly interested in attention as a campaign success metric, this will give publishers insight into the effectiveness of their own inventory. It will also allow publishers to benchmark their inventory against standards for specific advertisers verticals.
The breach included having the data of thousands of customers compromised, possibly even the prime minister’s.
Unlike the Biden administration in the U.S., the Canadian government is not threatening Canadians’ access to the TikTok app (or creators’ ability to post content). What it is doing is shutting down TikTok Technology Canada, Inc., the local TikTok business. It cited national security risks related to TikTok’s Chinese owner ByteDance.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.