Humans are good at creating low-quality websites but genAI leaves them in the dust. Advertisers hoping to avoid junk websites can now turn to DoubleVerify, which has launched a GenAI Website Avoidance & Detection solution. Currently it can only monitor English-language content but there are plans to expand.
Quora is enhancing its B2B advertising capabilities through a strategic partnership with B2B data platform Bombora. B2B targeting parameters (e.g. industry or company size) plus ABM targeting will help sellers reach buyers in the context of Quora’s question-and-answer content. The integration is already live for Quora advertisers.
Maybe the U.S. government will ban TikTok and maybe it won’t. In the meantime, the company continues to strengthen its ad business. Latest move is joining Nielsen ONE audience engagement monitoring, which gives advertisers one screen to compare TikTok performance with digital, linear TV, CTV and other channels.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.