DoubleVerify to Monitor Quality on Best Buy Retail Media Network

You might think that ad fraud would be less of a problem on retail media networks than the open web, and maybe you’d be right.  But fraudsters are a creative bunch, so it makes sense that media analytics vendor DoubleVerify is working with Best Buy’s media network to measure results, ensure viewability, and check for brand safety.  DoubleVerify will also help Best Buy monitor the quality of its own ad placements.