Not only is Google partnering with Roblox on immersive ads, DoubleVerify is jumping in to provide measurement. DoubleVerify, which has a long record of tracking ad metrics in gaming environments, is partnering with Roblox to provide advertisers with measurement across Roblox’s global inventory including image and video ads. Did we mention Roblox has some 85 million daily users?
Google is introducing a feature that will automatically extract brands’ marketing content to raise their profile across all Google products including Search, Shopping and Maps. The advantage is that Google will employ marketing content that has already been created. Brands can opt out at the Merchant Center.
Global holding company WPP has acquired data collaboration platform InfoSum which will join WPP’s media investment arm GroupM. An integration with AI-powered marketing OS WPP Open will allow customers to supplement their first-party data with signals available through InfoSum. Again, a holding company doubles down on its commitments to data and AI (see Publicis’ acquisition of Lotame).
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.