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DoubleVerify to Report Carbon Impact of Ad Campaigns

Let’s grab some virtue today, Dear Reader.  DoubleVerify has teamed with Scope3 to measure the carbon impact of advertising campaigns, based on the electricity used to power the servers that run them.  The metric isn’t ready yet, but will be integrated with other DoubleVerify reporting when it is.

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More on Personalization from Cheetah Digital, Movable Ink, MoEngage, and OneScreen

June 22, 2022
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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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