DoubleVerify to Report Carbon Impact of Ad Campaigns

Let’s grab some virtue today, Dear Reader.  DoubleVerify has teamed with Scope3 to measure the carbon impact of advertising campaigns, based on the electricity used to power the servers that run them.  The metric isn’t ready yet, but will be integrated with other DoubleVerify reporting when it is.

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More on Personalization from Cheetah Digital, Movable Ink, MoEngage, and OneScreen

June 22, 2022
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