Dovetail, a Sydney-based software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform.
I’m not sure what to make of this item: programmatic video platform Tremor Video says it has breached the walled gardens with a collection of 85 million U.S. consumer profiles that span multiple social platforms. What seems to be going on is they use ICX Media profiles with segments derived from social media activity, such as posts, shares, and comments. Delivery comes through connected TV and other video campaigns. Vague but interesting.
More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.