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Dovetail raises $5M AUD to empower organizations to innovate faster with all customer research housed in one central location

Dovetail, a Sydney-based software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform.

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Tremor Video Builds CTV Audiences Based on Social Media Activity

August 12, 2021

I’m not sure what to make of this item: programmatic video platform Tremor Video says it has breached the walled gardens with a collection of 85 million U.S. consumer profiles that span multiple social platforms.  What seems to be going on is they use ICX Media profiles with segments derived from social media activity, such as posts, shares, and comments.  Delivery comes through connected TV and other video campaigns.  Vague but interesting.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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