Drawbridge Graph Fuels Throtle to Extend Cross-Device Consumer Reach & Insight
On the other hand, we have Drawbridge announcing that its cross-device graph (i.e., list of devices that belong to the same person) will be used by Throtle to help link clients’ customer lists to their devices. This allows actual targeted advertising to individuals, at least through online channels where ads can be directed at a specific device. There’s nothing really new here – Throtle is just Drawbridge’s latest partner – but it’s a helpful contrast to the Lotame announcement. To be clear, Lotame’s cross device graph is similar to Drawbridge’s and can be used in similar ways.