Identity resolution vendor Drawbridge has raised $15 million in new funding, bringing its total to almost $70 million. The company also announced a new partnership with LiveRamp, which will use Drawbridge’s probabilistic identity graph to supplement LiveRamp’s deterministic graph.
CDP BlueConic has integrated Decibel’s proprietary Digital Experience Score, enabling marketers to build campaign segments and identify experience issues. Decibel tracks Web visitor behaviors down to the level of mouse movements and then applies AI to infer user attitudes such as frustration. They describe the result as a “digital version of Net Promoter Score” but frankly it’s a lot cooler.
Having slipped this far down the slope, let’s finish with a link to MarTech Advisor’s CDP Explainer series, which has now reached the seventh of 12 planned installments. CDP Institute is advising on this one, too…hey, it’s what we do.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.