Since we’re on the topic of sales automation, let’s finish with news that “conversational marketing platform” Drift has added its own tool to help sales reps. Drift provides a chatbot, event-triggered personalized email sequences, and personalized Web site messages. If you’re keeping score, they’ve raised $47 million.
We’ve definitely entered the piling on stage of complaints about Facebook.
Here’s a sign of the times: publishing giant Meredith Corporation, which recently bought Time Inc., is selling its 450-person content marketing agency MXM to Accenture Interactive. Accenture is already among the largest marketing agencies; this just highlights its growth.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.