Drift Announces $60 Million Series C

Just two weeks ago, we reported that “conversational marketing platform” Drift had added a module for sales reps and mentioned in passing that they had raised $47 million to date. That’s now obsolete: Drift today announced another $60 million funding and promised to “build the Amazon for businesses”. That’s some mighty strong Kool-Aid they’re drinking: unlike Amazon, Drift doesn’t sell anything except its own system. To be fair, the blog post that making the Amazon comparison actually said their mission is to “make B2B buying as easy as buying from Amazon” which is somewhat more reasonable.