Drift calls itself a “conversation-driven sales and marketing platform” which sounds like marketing-speak for chatbot. Indeed, that’s their primary product although they add live chat, in-app messaging, and personal Web pages. They’ve served 50,000 users since launching in April 2016 and just raised a $32 million Series B.
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
Australia-based PI.Exchange is a new company but they’re selling an old idea: consumers should control access to their own data and charge for its use. It hasn’t worked yet but maybe its time has come, especially outside the U.S. where new privacy regulations may make current data gathering practices less effective. Their product is a mobile app that’s just entering global beta on iOS.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.