DrivenIQ Raises $15 Million Series A to Fill Voids in CDP Market

DrivenIQ helps car dealers pull together data about customers and prospects, with a broad range of features including web traffic analytics, website visitor identification, geo-zoning, identity resolution, and 14 billion customer records related to more than 230 million U.S. households.  They promise to “fill significant voids in the Customer Data Platform Market” although it’s not clear what voids they have in mind.  What is clear is they just raised a $15 million Series A.