In the Middle East, no less than ten startups offering BNPL services have launched within the past three years. The launch of tabby as a buy now, pay later solution was to specifically target economic problems of the MENA and wider GCC region. Global Founders Capital and STV led the funding round, with participation from Delivery Hero and CCVA.
MaxAB, the largest Egyptian B2B e-commerce platform that serves food and grocery retailers, has secured $40M in a Series A round, led by RMBV, a prominent impact investor in North Africa.
yellow.ai, the leading customer experience automation platform, announced that it has raised $78.15 million in Series C, led by WestBridge Capital along with Sapphire Ventures, and Salesforce Ventures. Lightspeed Venture Partners again participated in this round, which brings total funding raised so far to $102.15 million. yellow.ai will strengthen its dominant leadership in 50+ countries including India, Southeast Asia, and the Middle East.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.