Invygo, which provides Middle East users with affordable cars from 50 different brands, has raised $1.9 million for a total of $4.2 million raised since April 2020. The company plans to form new partnerships with dealers and car rental companies.
Airlift, which expanded from an Uber-like transit booking service to an online shopping platform for customers in Karachi, Lahore and Islamabad has raised $85 million. Plans are to expand the business globally.
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.