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Dun & Bradstreet Adds Real-Time Data to Salesforce

And since we’re talking about alliances, let’s note that Dun & Bradstreet announced its company data will now be available to Salesforce.com users via a Lightning Data app on the AppExchange. Users get real time data cleansing and enrichment. To put things in perspective, there are five other Lightning Data integrations including DataFox, HGData, Clearbit, Bombora, and MCH healthcare data.

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Salesforce Announces Do-It-Yourself AI Tools

November 6, 2017

I’m not sure launching an artificial intelligence-based service counts as news. But Salesforce’s Dreamforce conference kicks off today so I’ll mention that they’ve announced “myEinstein” AI services that let non-developers create predictive models and chatbots. General release is due next summer. I’ll let you decide whether it’s a good idea for thousands (millions?) of Salesforce users to deploy automated systems with little oversight. But I’m certain that Salesforce’s apparent decision to refer to all its users as “Trailblazers” is just plain silly.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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