I can’t quite decide whether this is newsworthy or not, Dear Reader, but you might like to know that Dun & Bradstreet is hatching plans to get public again, less than a year after it was purchased by private investors. D&B announced it had submitted a draft S-1 but the document is confidential.
Seventy-five percent of marketers told Merkle they had a CDP in this survey. Merkle was having none of it, citing the figure as a sign of confusion about what a CDP is. Sad but true. Lots of other, presumably more reliable information on personalization, tech spending, and more.
Finally, in honor of President’s Day, our Who’s Buried in Grant’s Tomb Award goes to the U.S. Federal Trade Commission, which has announced it will examine every acquisition made by Alphabet, Amazon, Apple, Facebook and Microsoft in the past ten years to see if they were trying to stifle competition. Bets don’t get much safer.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.