Location data raises plenty of privacy issues but Placer.ai sidesteps them by selling aggregated traffic information. They have just expanded their partnership with retail analytics giant dunnhumby, which will use the information to build a unified picture of in-store and out-of-store customer journeys.
Post-cookie measurement is on the minds of Topsort, a retail media adtech startup that just raised a $20 million Series A. The company offers a retail media tech stack, data clean room, and retailer ad network. They’re especially proud of their AI-driven ad bidding engine.
The European Union’s Digital Markets Act (DMA), aimed to curbing the market power of the biggest tech companies, came into force earlier this week. Google announced several product changes to comply, including making it easier to find shopping comparison sites, offering more search engine and browser choices for Android phones; and adding new consent options. Most changes will only apply to users within the EU.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.