Also at NRF: retail customer data expert dunnhumby has launched a media business that lets retailers sell advertising on in-store signage, point of sale screens, and similar “owned” channels. It will also manage campaigns in conventional channels. In-store media networks are nothing new but it’s still a good way to leverage dunnhumby’s customer data skills.
Mostly-email marketing technology company Campaign Monitor has tip-toed into omni-channel by buying cross-channel experience platform Sailthru and real-time email personalization vendor Liveclicker. Both deals were closed last year but just announced. Campaign Monitor merged with email vendors Delivra and Emma in June 2018 and bought the Tagga Customer Data Platform in 2017.
Stand-alone digital voice assistants like Amazon Echo will replace smartphones as the dominant consumer home device, predicts an Accenture report. The network effect is alive and well: 93% of voice assistant owners say they’ll look for other devices that easily integrate with them. A majority (57%) of voice assistant owners say they use their smartphones less.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.