dunnhumby Helps Retailers Sell In-Store Advertising

Also at NRF: retail customer data expert dunnhumby has launched a media business that lets retailers sell advertising on in-store signage, point of sale screens, and similar “owned” channels. It will also manage campaigns in conventional channels. In-store media networks are nothing new but it’s still a good way to leverage dunnhumby’s customer data skills.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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