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dunnhumby Launches Packaged Retail Media Platform

We have something for everyone today, Dear Reader.  For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”.  The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch.   Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.

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Fintech and insurtech innovation in Brazil set to take off on regulatory tailwinds

January 20, 2022

Brazilian instant payment system Pix ended 2021 having powered more than 8 billion transactions, according to statistics from the country’s Central Bank. This is quite an impressive figure for an offering only launched in November 2020 and goes to show how ubiquitous Pix has become in the country. Additionally, Brazil’s Superintendence of Private Insurance (Susep) is working on open insurance plans, which means that insurtech could be the next sector to benefit from regulatory tailwinds.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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