News

Dutch CDPs Invicta and LynqID Combine as Invenna

The Data Agency, a combination of several customer-data-related firms in the Netherlands and Belgium, has integrated its Invicta and LynqID CDP groups. The combined brand will be called Invenna, which was already the name of Invicta’s product. Invenna will be supported by consumer data and data quality solutions from other The Data Agency components.