Item 2: personalization platform Dynamic Yield has announced an API to connect with external email senders for triggered emails. I don’t know why they felt this was worth a press release but it does highlight the growth of API connections as an alternative to multi-function integrated products. Also, Dynamic Yield is owned by MacDonald’s.
Another day, another giant privacy fine: the Federal Trade Commission announced that Equifax will pay at least $575 million for its 2017 data breach affecting 147 million people. Seems like a lot until you calculate it’s less than $4 per name. We also hear rumors of a Google settlement over YouTube’s handling of children’s data but no word on the size of the fine.
Sticking with false assumptions, this Talend survey finds that managers are consistently more confident of their company’s data abilities than operational data workers. A random example: 46% of managers think their organization is always in control of its data but just 28% of operational workers agree.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.