Dynamic Yield Launches Solution for Mobile Ecommerce

Ecommerce personalization vendor Dynamic Yield has launched a new product that supports mobile Web sites. The system builds unified customer profiles, generates product recommendations, and dynamically adjusts mobile page layouts. Dynamic Yield also supports personalization, testing, and segmentation for mobile apps, email, and display advertising. As Dynamic Yield points out, mobile accounts for 60% of online traffic but just 16% of online purchases, mostly due to poor mobile ecommerce experience.