Dynamic Yield Launches Solution for Mobile Ecommerce

Ecommerce personalization vendor Dynamic Yield has launched a new product that supports mobile Web sites. The system builds unified customer profiles, generates product recommendations, and dynamically adjusts mobile page layouts. Dynamic Yield also supports personalization, testing, and segmentation for mobile apps, email, and display advertising. As Dynamic Yield points out, mobile accounts for 60% of online traffic but just 16% of online purchases, mostly due to poor mobile ecommerce experience.

More News

Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter