Mastercard is another firm that collects huge amounts of individual-level data without raising any political eyebrows. Personalization platform Dynamic Yield, which Mastercard owns, will be using that data to create new advertising audiences and individual-level personalized messages.
Like TikTok, Roku and Best Buy both collect tons of personal data. But they’re not Chinese-owned, so most politicians don’t care. The two firms are collaborating to sell Roku-brand TVs and to target ads on those TVs using their combined data.
Funding for Latin American startups hit its lowest point in January in the past five years, with no signs of improvement in February, according to the latest report by SlingHub. Latin American startups secured US$290 million in February, a 75% decline year-over-year. February recorded the lowest number of investment rounds since 2017. SlingHub listed 53 funding rounds for the month, down by 37%. Of total transactions, 28 took place in Brazil, and six each in Argentina, Chile and Mexico.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.