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Early martech investment helps Aussie fintech build customer rapport and digital efficiency

Aussie fintech HelpPay has created a technology that turns a bill into a shareable link and payment page, which consumers then share via email, social channels and chat with multiple individuals so they can pay any amount directly towards the bill in order to understand what’s driving customer engagement and rapid-fire website innovation.

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Aussie retail giants embracing personalised digital gifting tool for Mother’s Day

May 5, 2022

The new personalised digital gift messages are being facilitated by Melbourne tech startup, gift flick, which has created an ecommerce plug-in allowing consumers to virtually send a product or gift voucher in an online retailer’s store via their preferred messaging channel and at a time they set. The gifts are then revealed as part of a ‘gift story’ featuring a personalised message, photo and/or video.

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Salesforce Offers AI Agents to Replace “Outdated” Copilots and Chatbots

September 16, 2024

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”

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