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eCommerce is changing in Latin America

The eCommerce market in Latin America generated more than $19.4 billion in 2019, with an annual growth rate of 3.5%. According to Statista data, user penetration in the region is 57.4% and is expected to reach 61.1% by 2023. Additionally, the average revenue per user is around $131, although that is expected to grow as consumer confidence in shopping online increases.

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MercadoLibre customers in Brazil getting crypto investment access through digital wallet

November 25, 2021

MercadoLibre Inc. will soon allow Mercado Pago customers in Brazil to buy, sell and hold cryptocurrencies in their digital wallets. More than four out of five Latin American consumers (83%) are open to using more cutting-edge payment methods and technologies, such as cryptocurrencies, QR codes and biometric authentication-based transactions, according to a recent survey.

CDPI Emerging Markets
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South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

November 25, 2021

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes as the startup is ramping up efforts to expand into the U.S. and double down on marketing, sales and account management. Part of the investment will be used to hire more staff in South Africa and support the commercial expansion to the U.S.

CDPI Emerging Markets
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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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