eCommerce is changing in Latin America
The eCommerce market in Latin America generated more than $19.4 billion in 2019, with an annual growth rate of 3.5%. According to Statista data, user penetration in the region is 57.4% and is expected to reach 61.1% by 2023. Additionally, the average revenue per user is around $131, although that is expected to grow as consumer confidence in shopping online increases.