Economic uncertainty not a factor in driving ad dollars into social for APAC marketers

Businesses in the APAC region are increasing their social media investments amid economic uncertainties. According to a recent study by Meltwater, three in five marketers and communication professionals in APAC regard social media as more important for their organisation due to economic uncertainties.

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Vexi raises US$8M to bring credit cards to more Mexicans

March 2, 2023

Vexi, a digital bank whose main product is credit cards, announced US$8 million in funding. The fintech company founded in Mexico in 2018 will use the capital to increase its client base, incorporate talent into the team, as well as to improve its technology and risk algorithms. Their success had been in under-banked people, where they achieved success by having a card with a very large network with zero rates and a cashback program.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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