Communications firm Edelman has unveiled a new Counter Disinformation Unit within its crisis management offering, helping clients deal with mis- and disinformation. The launch coincides with the release of Edelman’s 2024 Connected Crisis Study which shows that AI outstrips the economy and climate change for business leaders. CMOs and CCOs are more chill about AI and more worried about the economy, social equity and the geopolitical situation.
In the era of AI, holding companies, agencies and consultancies are morphing into martech platforms. Global consultancy Credera is the latest, joining with Areteans (a leading Pega partner) to create the Connected Marketing Platform integrating data, analytics and decision-making. The three core capabilities are an analytics solution, data enrichment and a CDP powered by Tealium.
We’re all about the dark side of AI today, Dear Reader. Starting with the good news: nonprofit platform TrueMedia is offering the public a free version of its tool to identify deepfakes. The technology has been available to media organizations since May. Google is also planning a solution that flags photos which have been edited (for example, by Photoshop) or generated by AI.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.