Cairo based Pravica, a communication platform using Blockchain technology to empower user privacy and security through decentralised identity, has announced an investment (amount undisclosed) from CV VC (Crypto Valley Venture Capital).
Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier. The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico.
South African startup Abela is supporting the informal economy with the same autonomy and security that banks offer to the formal economy via a QR code-enabled system. Launched in August 2020, Abela started as a QR code-enabled payment platform offering users without a bank account the ability to receive tips and payments digitally. Since then, it has broadened its approach to include the entire informal economy.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.