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Egyptian e-commerce startup WayUp raises seed round of funding

Egypt’s WayUp Sports, an e-commerce platform specialized in performance-based sports gear, has secured a seed round of funding to help it expand regionally, launch a private brand, and enhance user experience over its application and website.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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