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Egyptian furniture marketplace Homzmart acquires German tech company

Egyptian startup Homzmart, the Middle East’s leading furniture and home goods marketplace platform, has announced the acquisition of Berlin-based technology company MockUp Studio as it bids to add to its product offering. MockUp Studio’s technology will allow Homzmart users to visualise their furnished home in minutes. The acquisition means Homzmart will digitise the whole interior design process, starting from an empty room – exploring different layouts, finishings and floorings with different sets of Homzmart’s catalogue assortment – shown as a 360-degree view.

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Movable Ink Integrates With Adobe Journey Optimizer

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Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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