Egyptian furniture marketplace Homzmart acquires German tech company

Egyptian startup Homzmart, the Middle East’s leading furniture and home goods marketplace platform, has announced the acquisition of Berlin-based technology company MockUp Studio as it bids to add to its product offering. MockUp Studio’s technology will allow Homzmart users to visualise their furnished home in minutes. The acquisition means Homzmart will digitise the whole interior design process, starting from an empty room – exploring different layouts, finishings and floorings with different sets of Homzmart’s catalogue assortment – shown as a 360-degree view.

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