Egyptian startup Convertedin, a marketing operating system for e-commerce brands, has raised a US$3 million seed funding round to help it expand across MENA and Latin America. Convertedin is built for brands and businesses who desire a single platform to drive personalized and scalable campaigns, convert customers, achieve measurable results and grow revenue.
Pastel, a startup that provides software and apps to assist retailers with their bookkeeping and sales tracking processes, is announcing a seed raise of $5.5 million led by Pan-African venture capital firm TLcom Capital. Other VC firms such as Global Founders Capital (GFC), Golden Palm Investments, DFS Labs, Ulu Ventures, Plug and Play and Soma Cap also participated in the seed round.
The Nairobi-based Lori Systems, an e-logistics company digitizing haulage and providing shippers with solutions to efficiently manage their cargo and transporters, has raised funding from Google to help it to continue to expand across the continent.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.