Meta announced that businesses purchasing boosts for their posts on the iOS versions of Facebook and Instagram will need to pay a 30% service charge to Apple. Meta represented this as required by Apple guidelines. However, Meta did confirm that boosting posts on browser versions of its social media sites will avoid the fee.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.