Brands that get personalization right are 71% more likely to report improved customer loyalty and 48% more likely to exceed their revenue goals, according to a report from Deloitte. Deloitte published its previous personalization report in 2022, since when the number of brands putting personalization at the center of customer experience has risen 50%. Disappointingly, although brands personalize over 60% of customer experiences, the customer only notices 43% of the time.

Score one for the rich guy.  Just days after Elon Musk’s X filed a lawsuit charging members of the World Federation of Advertisers’ Global Alliance for Responsible Media had “colluded to withhold billions of dollars in advertising revenue” from X, the WFA has disbanded GARM. The suit probably won’t yield more advertising for X, but that was never the point.

CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences.  This enables Segment queries to integrate data residing in Redshift without importing it.  Similar connectors are already available for Snowflake and Databricks.