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Email and Social Media Tie for Most Implemented Marketing Tactics: Sagefrog Marketing Mix Study

Earned media budgets may indeed be growing fastest, but the bulk of the spend is on social media, not conventional public relations. Sagefrog’s eleventh annual B2B Marketing Mix Report found social media tied with email as the most implemented marketing tactic (79%), while conventional public relations ranked ninth at 29%. Read this to see how your marketing mix compares with the Jones’.